About


ThreadChoice leverages the latest advancements in Machine Learning and Artificial Intelligence to deliver great fit, the first time. 

Our motto is simple - "don't buy two sizes and return one, buy the right size the first time."

We are able to accurately calculate the body shape and size of our customers and map them directly to our garments. This means that we can go beyond simply recommending a size and instead tell our customers exactly how something is going to fit.

The result is lower return rates and happier customers. But we don't stop there. Using this data, we work with our design partners to update their patterns based on the people who are buying their clothes. The result is an AI-driven garment design process that doesn't use fit models and instead uses real customer data.

It can be hard to find clothes that fit online, but then, there's ThreadChoice.